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Advertising Manager
Advertising Manager profiles score highest on Influencing and Exploring. This page covers what the work involves, what the trait profile looks like, what it pays, and where the fit tends to break.
- Median pay
- $133,660per year, U.S. BLS 2025
- Entry education
- Bachelor's degreetypical for the occupation
SOURCE · O*NET 11-2011.00 and U.S. Bureau of Labor Statistics. Figures are national and vary widely by state and setting.
What the work involves
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Skills rated most important
Work context
O*NET importance and frequency ratings, 0–100.
The trait profile
Where Advertising Manager profiles sit on the eleven Haliscope traits, derived from O*NET’s published interest and work-style data.
Who it fits, and who it doesn’t
Strong signals
- Low Analyzing. Measures your drive to understand systems and solve problems. High scorers are knowledge-seeking, strategic thinkers who enjoy investigating and finding solutions.
- Moderate Creating. Measures your inclination toward original thinking and artistic expression. High scorers generate innovative ideas and find rigid structure limiting.
- Low Exploring. Measures your openness to new experiences and curiosity about the unknown. High scorers seek novelty, enjoy experimentation, and value the journey itself.
- Moderate Harmonizing. Measures your focus on group cohesion and interpersonal peace. High scorers build consensus, facilitate cooperation, and prioritize team harmony.
- Low Helping. Measures your orientation toward supporting and serving others. High scorers find fulfillment in teaching, counseling, and contributing to others' success.
- High Influencing. Measures your drive to lead, persuade, and shape outcomes. High scorers are confident communicators who naturally take charge and direct others.
- Moderate Law-Abiding. Measures your commitment to ethics, rules, and fairness. High scorers value honesty, follow procedures, and prefer environments with clear moral guidelines.
- Low Operating. Measures your preference for hands-on, practical work. High scorers thrive in action-oriented roles with tangible outputs and prefer doing over theorizing.
- Low Organizing. Measures your preference for structure, detail, and systematic processes. High scorers excel at creating order, optimizing workflows, and maintaining precision.
- High Persevering. Measures your persistence and resilience in the face of challenges. High scorers push through obstacles, maintain long-term focus, and value grit as both means and end.
- Low Safety-Seeking. Measures your preference for stability and predictability. High scorers value security, prefer familiar environments, and carefully weigh risks before acting.
Friction points
- Low Influencing. Measures your drive to lead, persuade, and shape outcomes. High scorers are confident communicators who naturally take charge and direct others.
- Low Persevering. Measures your persistence and resilience in the face of challenges. High scorers push through obstacles, maintain long-term focus, and value grit as both means and end.
These are what the occupation’s profile says, not a hiring criterion. Haliscope is not validated for hiring or screening, and none of these is disqualifying — they are where a fit most often breaks.
Getting in
Entry education: Bachelor's degree.
Most of these occupations require a four-year bachelor's degree, but some do not.
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
O*NET Job Zone descriptions, U.S. Department of Labor.
Exposure to AI
How much of this work AI can already do, and how much AI tools help the people doing it, is scored task by task in the AI Risk Index.
Related occupations
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